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The Morning Grooming Routine Upgrade

A Next-Level Regimen for Guys

By Style Girlfriend | Feb 24 2016

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For many guys, the way they get ready hasn’t changed much since middle school. They shower and shave as quickly as possible, using whatever’s lying around in the bathroom, then move on to more important tasks, like, say, earning money, or meeting up with buddies to throw around some of that cash. Here at SG HQ, we can’t fault a no-nonsense approach — grooming should be easy, after all — but that doesn’t mean it should be an afterthought.

The way you look (and smell) has a huge impact on how others see you (and how you see yourself), so finding time to look your best shouldn’t be a last-minute rush job squeezed in between the snooze button and your morning commute.

The good news? It’s easy to energize your AM routine with the right products. Target’s newest offerings for guys take grooming to the next level, with formulas specifically designed for men’s skin, and scents that’ll have you feeling smoother than ever. Even better, you don’t have to dip into your savings account to raise your game: through February 27, spend $20 on Unilever products like these, and you’ll instantly save five bucks.

Quick tips to kickstart your morning routine:

Check the Oil

On average, a guy’s skin is 25% thicker than a woman’s. No, we don’t mean you’re better at taking a joke — thicker skin produces more oil: the stuff that makes your face look shiny, and often ends up leading to acne.

That’s why Dove Men+Care came up with their Oil Control Body and Face Wash. It’s made with kaolin clay, a natural ingredient that actually attaches itself to oil and pulls it from the skin, and since it’s from Dove (where every product is made with built-in moisturizer) you won’t end up feeling dry afterward. Even better, this is the rare cleanser that works for your body and your face – meaning one less product to crowd your shower’s valuable flat surface real estate.

Get more grooming pro tips from dermatologists and barbers

The Smell Test

Any body wash worth its salt will get you clean — that’s the bare minimum expectation when you’re in the shower.

But let’s be real: just “being clean” is a pretty low bar.

To really get noticed, you’re looking for a one-two punch of feeling clean and smelling amazing, too. Colognes can help with this, sure, but they also tend to evaporate pretty quickly, which is why it’s smart to invest in a body wash with a great fragrance. A lot of brands have great options, but for sheer variety, it’s hard to beat Axe’s recently overhauled offerings. The packaging looks sleek, and the scent lasts longer when it’s scrubbed all over the body (not just spritzed on your wrists). Application is easy, too, since it lathers up like a charm. The scent itself is a mix of woody, masculine notes like moss and cedar, plus citrus and pear for extra freshness.

Don’t Sweat It

It’s basically the first thing you learn as a teenager: wear deodorant, and wear it every day. Accidentally skipping this step can lead to soaking armpits, and worse, cringe-inducing BO. Interestingly (to us, anyway), the stink we’re all trying to to cover up doesn’t come from the sweat itself, but rather the bacteria that – when left unchecked – breaks down one of the two types of sweat on your skin.

Luckily, there are plenty of products on the shelf today that help keep you armpit-confident (yup, it’s a thing), making this final morning routine step a pleasurable one. We like Axe’s ‘Urban’ deodorant, inspired by smoky tobacco and sweet amber. They smell so good it’s worth whatever you had to do to get dirty enough to need it in the first place.

If you’re not a stick guy, try looking into some of the new dry sprays that have hit the market. Updated takes on the aerosol sprays of the ‘70s, the new versions go on completely dry; just spray for three seconds and go. They won’t leave any residue under your arms – or white stains on your black T-shirts.

A pro tip: If you really want to up your game (and save some time in the morning), put on your deodorant before bed. It takes a few hours for the antiperspirant to kick in anyway, and these options from Axe are guaranteed to last 24 hours no matter what.

That’s it! Looking and feeling great in the morning doesn’t need to cut into your day. And when all your need is just a Target run away, what’s holding you back? 



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