I say, “Orvis,” you say … what? Durable luggage? Fly-fishing vests? Lovely round beds for your dog? You wouldn’t be wrong—they carry all that and more, like trips to wingshooting lodges and fish-patterned sheets for your kids. Lost in all that, though, is the fact that this 150-year-old, family-owned, Vermont-based brand makes incredibly hard-wearing—and, wait for it—cool clothes.
Here’s how to shop the store:
I actually prefer their tops to their bottoms, which is why these mini-outfits focus on the best of what they do: their sweaters, plaid shirts, and unbelievably well-constructed jackets. There’s no denying that something like this nearly $1200 bomber jacket is a big spend—but you’ll have it forever. It’s not actually the flight jacket that Ted Chaough wore when he ferried Don by plane to a pitch on Mad Men, but it might as well be—and who am I to argue with the ad man’s best moment?
Did I mention that Orvis has a fly-fishing podcast?
I like Orvis best when it gets slightly urban in its approach. Orvis has a surfeit of expertly constructed plaid button-downs, like this one here. What I like best in this look—besides the Steve McQueen-style cardigan—is this stealth-urban coat. Sure—officially, this is a standard quilted jacket, but quilted jackets are having a moment now. You’re just as likely to see this at a swanky Manhattan office as at the fly-fishing seminars.
I love a tweed jacket, but I’m especially excited about the cowboy-styled shirt and the tee—I know, it looks pretty basic (and sure, you could swap it out for a cheaper model—my current favorite is $15, at Everlane), but it’s designed to be functional: It’s a nylon/Spandex mix, constructed to dry fast, and it’s made to stay odor-free. All that means it’s the perfect tee to wear to the office … and then keep on for the gym.