Shop the Store: Stag Provisions for Men
A manly mix of classic and modern, rebellious and respectful
Don’t let the name fool you. While Stag touts itself as “a modern day general store for every man,” their stock veers far from bags of grain and horse bits.
The menswear boutique opened in 2009 in Austin’s too-cool-for-your-cowboy boots South Congress district, and I like to imagine it quickly became the store of choice for every male cast member from Friday Night Lights stocking up on fancy face wash and high-end henleys. (I actually like to imagine the FNL male cast members generally, at least a few times a day, but that’s neither here nor there).
If you’re worried the store serves a clientele that’s more bootcut than straight-leg style, rest easy. After expanding to Dallas, the next store opened on laid-back, yet fashion-conscious Abbot Kinney Boulevard, in Venice, California last year. This past May it expanded to Houston (a city that’s cooler than it gets credit for), so don’t be surprised if Stag soon pops up next in a city near you.
Not near a store? Shop their picks online. FNL daydreams are up to you.
Who started it
Co-founders Steve Shuck and Don Weir namecheck guys like James Dean, Keith Richards, and Willie Nelson as menswear icons they think about when curating items for the store. While their styles are markedly different, they’re all comfortable in their own skin, and make their style look effortless.
Who it’s for
Any guy that appreciates the balance of traditional and progressive style in clothes, accessories, and home decor. “Our quintessential customer is loyal to classic clothes with evolved fits and details, pays more attention to personal style than current trends, and approaches getting dressed in a way that looks easy and effortless. Because of our locations, we cater to all kinds of customers and get guys in the store who are really into menswear and know all the designers and all the latest styles, but we also have lots of guys who just need a new pair of pants that fit well.”
Don’t miss
Tell me:
How do you mix classic and modern or old and new in your wardrobe?
Want to keep shopping? Shop the Store some more!
Love the rugged outerwear selection the store has, especially that dark olive bomber from Alex Mill. Now THAT color, I wouldn’t mind adding to my closet.
Now that I think of it, never knew how I mixed the old and new, unless having some historically-inspired items, like the denim jacket (Old West) and bomber (military) jacket, in modern fits and colors would count.
You asked me of a cool place to hold an event in Houston a few weeks ago and I never came to a good decision. This place was actually one of the places that I was considering.
Houston is, in fact, cool. Well, maybe not right now because it’s still hot….
Good call, Drew!
Similar type shop in Houston, (but even cooler IMO). http://www.manready.com/pages/our-shop
The only real Houston original and Houston unique menswear shop I could think of is Hamilton shirts. Custom shirt manufacturer that’s about 120 years old. But their storefront isn’t very cool and not in a cool part of town.
I’ve been to the one in Austin. Awesome store, great vibe.
I like classic prep but in modern fits. I also prefer more modern details, no brass buttons on navy blazers for me. I also like to pair classic prep items with of the moment prints on shirts.
You know I love a print!
Megan, your timing is impeccable. I followed the link for the henley, looked around the well-curated site and found a perfect raincoat for fall. Even better it was on sale with a 40% off discount code! It even fits in with my view on new and old together – a well-made Penfield raincoat (classic) in a very bold blue (gnarly!). It’ll be great on misty days.
hey-o!! we’ll have to see a pic of you incorporating it into your (already stylish) wardrobe when it arrives
Finally, a men’s store that I could spend just as much time shopping in as my girl fiends do 😉
Josh | The Kentucky Gent
http://thekentuckygent.com
Finally, a men’s store that I could spend just as much time shopping in as my girl fiends do 😉
Josh | The Kentucky Gent
http://thekentuckygent.com
Thanks for the suggestion! I’ll be in Austin towards the end of next month and am looking for things to do while I’m there, I’ll add Stag to the list
Be sure to tell them I sent you, Paul 😉
FNL daydream happened, with Tara working in that store telling me to buy that henley.
Are you a Riggins fan? Seracen? Street?!
Ooooh, Tara would be a GREAT salesperson in a men’s clothing store.
And while I have mad love for Saracen and Smash, I have to give it to Riggins, ultimately, because my nephew is named after him 🙂
$90 for a Henley… LoL!
This is Impressive!
Garrett | WaxandWick.Co
Hi Garrett, thanks for weighing in
Happy to have you here, and love the idea behind your company!