Style Girlfriend Science: Tux Goggles

Why do guys look so good in tuxedos? Who cares

By Megan Collins | Last Updated: Oct 13 2016

I love the term “beer goggles,” which – in case you’ve never been to a bar in your life – describes the phenomenon that occurs somewhere around last call, when someone looks far more attractive after several drinks.

Recently, I stumbled upon a new but related discovery that I wish could somehow be named after me. I call it “Tux Goggles.”

Tux Goggles is the naturally-occurring phenomenon of dudes looking way better than they might be in “real life” when they’re suited up, black tie-style. I was first made aware of the biological blip over the summer when the nerdy actor who plays Neville Longbottom in Harry Potter started showing up at the final movie’s premiere suddenly looking straight stunna in his formalwear.

And then the Emmys, and I gave Ryan Seacrest a second look looked all spiffed out. Yeah, Seacrest. Most recently, I found myself at a good friend’s wedding coveting (just a little!) the groom. Who I’ve known since high school. And don’t think of like that. At all.

Thankfully, a friend metaphorically slapped me across the face (emailed me) and threw some water (a sternly worded message) in my face after the whole Seacrest incident. “It’s just because he’s wearing a tux!” she shouted (typed in caps).

After doing some extensive quantitative and qualitative research, I’ve discovered that this phenomenon is indeed real. So what can we conclude from this new-found style supernova? For the ladies, I’d say: the next black tie event you attend, watch out. When you lock eyes with some guy across the room all dressed up and nowhere to go but the open bar, squint hard. Look past the bow tie and shawl collar and consider, would I give this guy a second look in line at Starbucks?

The lesson to guys on the other hand is, I think, obvious. Suit up. After all, you’ve got science on your side.