Hey guys! Cool news…

Any of you subscribe to Men’s Health? If so, you may be surprised to find a friendly face smiling back at you when opening this month’s issue.

No, I’m not talking about cover star Tom Brady, whose expression can be described more as a…self-assured gaze, maybe? A half-smirk? But flip to page 3, and you’ll see your very own Style Girlfriend! 

The “Grow Your Game” campaign, presented by Men’s Health and Rogaine, will appear in the magazine over the next several issues and on a Men’s Health microsite. It follows a group of five guys experiencing hair loss working to “grow their game” and unlock their full potential.

Along with three other coaches who are helping the guys work on their fitness, relationships, and careers, I’m helping them up their style game – and their confidence.  It’s all very much in my wheelhouse, with a “look good, feel good” mentality to the mentorship.

What I like most about this campaign is that, while the guys are using Rogaine to help combat their hair loss and thinning, they’re really tackling confidence killers in every aspect of their lives. They’re learning how to improve the relationship they’re in, or learn how to be the guy someone wants to be in a relationship with. They’re learning how to take charge at work. How to improve their eating habits and their fitness. And of course, I’m helping them learn how the clothes they wear affects their confidence, and that when you wear things that fit, and flatter, you’ll feel about two feet taller walking out of your house each morning.

You can learn more about the guys (I’m calling them “the guys” because “mentees” just sounded weird to me, and I’m not even sure it’s a word anyway) and their progress as the campaign goes on. I’ll also have articles up on the site (screenshots below) from time to time so be checking back.

{New Twitter pic? What’da ya think?}

TELL ME (IF YOU DARE):

HAS HAIR LOSS OR HAIR THINNING AFFECTED YOUR CONFIDENCE? HOW DID YOU TAKE CONTROL?

AND WHICH MEN’S MAG DO YOU HOPE I’LL POP UP IN NEXT?!