Looking – and feeling – your best doesn’t stop with the clothes you wear. It extends well into your home, health, relationships, and grooming habits. So when we caught wind of Immunocologie, a skincare line that focuses on the immune health of your skin just as much as it’s refining effects, we were excited to meet one of the driving voices behind the brand.

As the Brand Manager and Communications Director, Ryan Knowles does just that. He’s overseen the visual and vocal identity to help guide Immunocologie’s development and design. For a guy who’s made a living by harnessing his eye for branding, we wanted to know: How does world-traveling Knowles dress for the job?

THE EVER-STYLISH RYAN KNOWLES OF IMMUNOCOLGIE:

“This past month has taken me all the way across the Atlantic to Paris and London back to New York for Fashion Week, out to Los Angeles and then back to New York. As a self proclaimed minimalist, I’m a big fan of maintaining a neutral wardrobe, not only for its ability to easily integrate together and maintain a degree of timelessness, but also because this pallet travels very well no matter the destination. Here are 5 looks from the past month of my travels…”

LONDON

“I started the month out in London and on our first day we were able to relax before a very busy next couple of days with editors and buyers. We did some store visits and toured the city which when on a business trip is a rarity. I typically opt for comfortable basics when having a “day off.” I decided to wear a cotton henley from Wings + Horns with always reliable and durable black Uniqlo selvedge denim (a go-to, I probably have about 6 pairs) and one of the best shoes for urban environments ever, the Nike Airmax 90 Ultra. Sunglasses are my favorite accessory and can really add a level of dimension and sophistication to an outfit. Here I’m wearing Oliver Peoples’ “O’Malley” model. I also like to accessorize with rings and bracelets and found some great ones at the Portobello Road Market”.

PARIS

“The next stop was Paris, where I lived for four years and have lots of history and some very close friends who are like family. This was more of just a stop over to work on a freelance photo project with a friend and to say a quick bonjour to those I hadn’t seen in some time. Working in the very young and always happening area of Canal St. Martin on a beautiful Parisian day, I went a little out of my comfort zone with some lighter denim, Baldwin Denim’s “Henley” style, but balanced it with a darker denim button down from French label Bleu de Paname. I love to layer neutral tees as a way to add more depth, as well as create space between the light and dark, so I  added a plain white tee from Uniqlo underneath. Having more of an oval face, circle frames typically work best on my visage so here I opted for the Leonard Woodstock from Illesteva to complement the dark denim. Not pictured are canvas sneakers from Maison Kitsune“. 

NEW YORK CITY

“Back on the other side of the pond in New York, it was the beginning of Fashion Week and we were working with womenswear label A Detacher. It’s always one of the more intelligent and subtly sophisticated shows on the calendar, so you want to dress smart with an air of casualness. It was incredibly hot that day, so I went with a cropped pant from Todd Snyder, a vintage sailing belt, and a very light cotton button down with a banded collar from Zara (the banded collar always gives a nice clean look). I kept the outfit fairly neutral with the very breathable and comfortable Zero Grands from Cole Haan. I threw on a vintage bandana from Gianfranco Ferre to give the outfit some color and tie it in with the belt”.

UPSTATE NEW YORK

“At the end of September, I took a much needed trip to upstate New York to hang with friends. I wanted to keep things classic and get away from my typically neutral color palette for the day, so I decided to wear some olive green fatigue chinos from CPO Provisions and cozy up with my favorite sweater, a Pendelton button down in navy, with a cotton tee from WRK underneath. These two colorways work together so well, especially in the fall. To keep things light but still maintain a classic vibe, I went with one of my favorite recent collabs, PF Flyer x Todd Snyder“.

UPSTATE NEW YORK (DAY 2)

“On the second day of our trip, we toured around Hudson, which is a very quaint but also wildly creative and inspiring little town upstate. I was feeling very relaxed and decided to once again keep things fairly simple and comfortable. Todd Snyder is a constant in my wardrobe; they make some of the most comfortable menswear out there, especially for fall. I went with one of their reverse weave sweatshirts, topped by a silk and suede bomber from All Saints that works well with almost everything. Keeping to my staples, I added black denim from Uniqlo to the mix and threw on my Nike Airmax 90s to keep the monochrome theme consistent and my feet happy“.

TELL ME:

HOW DO YOU MAKE THE MOST OUT OF THE NEUTRALS IN YOUR WARDROBE?