Here at SG HQ, we’re constantly discovering great new brands and products that we cannot wait to share with you.

After all, who are we to deprive you of your new favorite chelsea boot / body wash /  turtleneck / etc? So, we’re counting down the next 12 days by sharing a few of our favorite finds with you, our wonderful, lovely, and amazing readers. The best part? We’re giving ’em away EVERY. SINGLE. DAY. Just our way of saying happy holidays from Team SG to you and yours.

First up? Twelve gorgeous gift sets from The Tie Bar!

WHY WE LOVE THE TIE BAR

“Affordable yet stylish” is such an overused intersection when it comes to talking about fashion, but that’s exactly what The Tie Bar offers.

Before these guys came along in 2004, I don’t think anyone had been genuinely excited to receive a tie for a present since sideburns were still in fashion. I honestly feel like TTB helped make dressing up fun again. It’s easy to say, “Hey, I’m going to try a knit tie – I might hate it, but it’s $25 so what do I have to lose?” I’m not even that adventurous with my cocktail order (though in my defense, drinks in NYC ain’t cheap!).

Now, pocket squares are a thing, and colorful socks are the default, not an accessory outlier. You can even trace the popularity of those special little extras that really make an outfit like lapel flowers and – literal duh – tie bars back to The Tie Bar.

WHAT YOU COULD WIN

Today, we’re giving away 12 of these cool blue gift sets. In each, you’ll find a dotted tie, a denim chambray pocket square, and cozy argyle socks. Blues are great because—well, I don’t want to use the word ‘safe,’ but blues look great on everyone! And go with (nearly) everything!

HOW TO ENTER

If you want this gift set for yourself, or want to turn around and give it to someone you love (which, hey! that’s smart!), enter by following SG and The Tie Bar (@thetiebar) on Instagram, and liking this post.

Easy, right? You can even tag friends for more chances to win—each tagged friend snags you another entry! No Russian bots, please.

You’ve only got  24 hours to enter, though, so don’t wait until the last minute, especially if procrastination is one of your NY resolutions. We’ll DM winners (US residents only!) once the window for entry closes, so be on the lookout.

The good news is a totally new giveaway will go up on Monday…and Tuesday..and Wednesday…all the way to freaking December 20, so you’ve got plenty of chances to win.

Good luck, and happy holidays from team SG!

>> Head to Instagram to enter now and leave us some holiday cheer!