New to Style Girlfriend? Start Here | About SG

New here? Welcome!

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Style Girlfriend is about way more than sharing style shortcuts that will impress us ladies.

…But don’t worry, we definitely do that, too.

That’s because Style Girlfriend isn’t a fashion blog, we’re a lifestyle level-upper for guys—here to help you upgrade your wardrobe and live with more style.

What does that mean for you?

It means we’ll help you look good, stay cool (and cultured!), and act right in your professional and personal relationships.

The good news?

Upgrading your life from “meh” to million bucks doesn’t have to be expensive or overwhelming. Here at Style Girlfriend, we believe that putting in a little bit of effort lands a big payoff.

Like, life-changing big.

Why? Because when you look good, you feel good—and that confidence affects everything from your dating success to your standing with peers at work or school.

You have a chance to make an impression every time you leave the house.

So, let’s make sure it’s a good one.

FEATURED IN: GQ | Spy | Valet | Esquire | Jezebel | The Modest Man

Here’s what we believe:

1. It’s okay to care about how you look!

First thing’s first.

The world ditched the term “metrosexual” around the same time the original Queer Eye went off the air in 2007.

Let’s leave it there, ok?

In no way does it detract from your masculinity to take pride in your personal appearance.

Anyone who still believes that also probably thinks women belong in the kitchen.

…And I’m not writing this from the kitchen.

As for wanting to impress women — as a woman, let me just say — in what universe is that a bad thing?!

Don’t let women’s approval take over your life, of course, but heck yeah it makes sense that you’d want your lady (or a potential future lady) to like how you look.

You appreciate when we dress up for a date, right? It works both ways, bub.

2. Life’s too long to not learn new things.

crazy stupid love shopping trip

Breaking news: no one has all the answers.

There’s plenty of stuff I’m clueless about!

No really, like, an absolutely wild amount of stuff.

But that doesn’t mean I’m going to go through the rest of my life not trying to figure that stuff out.

If I want to learn how to get a red wine stain out of a sofa cushion, or how to expedite a passport renewal, I’ll ask.

Sometimes that question is directed to friends or family. Sometimes a professional. And yes, sometimes Google.

The point is, I don’t just shrug and say, “I guess this stain will be here forever and I’ll never travel internationally!”

Too many guys take this cop-out when it comes to living with purpose and intention.

“I guess dressing well / signing up for a dating app / decorating my home / getting in shape just isn’t for me.”

No way!

We know how it feels to believe everyone else knows the right way to dress for a casual office, or how to be a great first date.

It doesn’t mean you can’t learn.

No one expects you to be an expert at everything. But that doesn’t mean you should stay ignorant.

MEET THE TEAM: Megan | Allie | Taylor | Morgan | Kelci | Gabi

3. Living a stylish life is a marathon, not a sprint.

If this were a teen movie where Style Girlfriend makes you over into the prom king on a dare, we’d take you shopping for an all-new wardrobe, give you an etiquette lesson on how to use each fork in a fancy dinner setting, and teach you how to dunk a basketball.

And obviously we’d choreograph a flash mob dance sequence to help you ask out the prettiest girl in school.

But life is not set to a pop music montage — if only!! — and totally new, permanent personal habits don’t form in a day.

So forget trying to overhaul your style in a week.

Or learning to play guitar in a month.

Or going from zero dates to married within a year.

Living a stylish, interesting life is a marathon with no finish line.

Don’t worry, thogh. You can walk for parts of it.

Focus on small changes, rather than big ones that feel so overwhelming you want to give up trying to level up your life before you even get going.

Because, true story, guys: putting in a little effort goes a long, loooong way. Like, from here to Timbuktu long.

Tuck your shirt in.

Stop interrupting women in meetings.

Update your Bumble profile with flattering pictures.

Use a moisturizer with SPF.

Baby steps!

4. The best accessory is a positive attitude.

Just as important as effort?

Your attitude when you’re making changes.

If you treat upgrading your life like as a chore, well, it’ll feel like one!

View your lifestyle journey as an adventure instead, and you’re destined for success.

When a friend of mine started taking French lessons, I asked him if, as an adult, it was a frustrating process.

Old dog, new tricks, that sort of thing?

“No,” he said, “because I can’t get worse…only better.”

What a great attitude!

Try to look at the journey of leveling up your lifestyle the same way.

Sure, you might conjugate a few verbs wrong on the way to self-improvement, metaphorically speaking, but — bien sûr you can only get better.

5. Making a good impression matters.

At Style Girlfriend, we want to help more guys realize how totally freaking AMAZINGLY great you feel about yourself when you make an effort.

Because the confidence that comes from that “look good, feel good” connection is undeniable.

You’ll stand taller, smile more, introduce yourself to a beautiful woman you may never have otherwise approached, ask your boss for a well-deserved raise…the list goes on.

Bottom line? Everything that makes you you informs the impression you make on the people you meet.

Don’t you want that impression to be a good one?

6. You are worth the investment.

Investing in yourself is not limited to guys with a black Amex in their wallet. Or six-pack abs. Or those living in a major city.

Working on becoming your best self, from the clothes you wear to the time you dedicate towards your physical and mental well-being, is available to everyone, no matter your budget, body type, or circumstance.

You get to decide that lifestyle upgrades—from the clothes in your closet to the sheets on your bed to the face wash in the shower—are an investment in you.

And don’t worry:

We’re never going to tell you to buy top dollar errrrrything.

When we say something is worth the splurge, you can be sure we’re saying it because we think you deserve it.

7. Embrace asking for help.

The way we see it: You’re here.

Raising your hand to say, “I could use some help here” is a big deal!

Even if doing so maybe made you feel insecure or embarrassed…especially if doing so made you feel that way.

That’s the hard part.

So we’re happy to do the dirty work for you, with free resources on the blog and up-to-date shopping picks, or by working with you one-on-one as a personal styling client.

You get to level up your life with the help of an expert team who wants to see you win.

Sure, you could spend hours online poring over the optimal break of a pant, or debating pick-up artist techniques with a bunch of other dudes.

Or, you could just come here, get the skinny on what you need to know from a group of lovely, knowledgeable ladies.

If you’re the type of person who asks your most tech-y friend which computer to buy when yours gives out….then buys that recommended model, you’re in the right place.

You trust that your friend knows more than you do, and you have better things to do with your time. You’re here because you want to live with more style. We’ll help you do it—no research required.

You’ve got this!

Yep, this is where we get all “Rah rah, you can do it!” on you.

At SG HQ, we believe that, starting today, you can level up your life, and feel great doing it. 

Right now! Start with a purge of your closet, a trip to the tailor, or to the therapist! You don’t need money (much, anyway), just an open mind and a good attitude.

So, are you ready to upgrade your style, and your life?

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