So…what’s Style Girlfriend, anyway?
Style Girlfriend is the friendly, supportive voice encouraging you to put a little extra effort into your look when getting dressed, and the wing woman helping you interact with women with style and grace.
She sounds an awful lot like the wife who loves you, the girlfriend you’re crazy about, or the co-worker you’re desperately trying to hide your crush on at the office.
A digital handbook for the modern man, at Style Girlfriend we help our audience up their style game and interact with women with more confidence.
Bottom line? Great style doesn’t end with the clothes in your closet. A jerk in a great suit is still…well, just a jerk.
Our Mission
Masculinity and gender roles are more confusing than ever today. At Style Girlfriend, we share with our audience female-driven insight into the type of man women want to be with, from how he dresses to how he acts.
When it comes to clothes, we believe style (or even its snootier cousin, “fashion”) is NOT reserved for those with six-pack abs and a black Amex. Our followers are guys living in big cities and small towns, dads with two kids and a mortgage and undergrads getting by on a ramen noodle budget.
What do they all have in common? They understand that when you look good, you feel good. And that kind of confidence? Well, it’s contagious.
As for acting right? It’s a confusing time to be a guy. We get it. Followers can trust Style Girlfriend to give good advice on how to act around women because we are women! And we’re not shy about letting you know what we like, and what we definitely don’t.
We’re here to make living with style easier through daily tips online, and even with on-demand shopping help. So you can start feeling like a million bucks, fast.
Our Story
In 2012, Megan Collins started Style Girlfriend as a favor to a friend.
He had recently launched a custom suiting company and wanted her to create a blog for the website. She said yes, but only after mentioning her lack of men’s fashion credentials.
Unfazed, he told her, “Just write about what you like to see guys wearing…and tell them to wear suits more often!’
That, Megan decided, she could do. Turns out, plenty of guys were looking to pull back the curtain on the style secrets to a woman’s heart (hint: a good fit is king).
Since then, Style Girlfriend has become a go-to destination for guys around the globe seeking not just fashion advice, but lifestyle shortcuts—all from a friendly, female perspective.
Today, we’ve got a team of awesome women with unique voices who all share one mission—to help guys look and feel like a million bucks.
The Service
Personal stylists are great, but super-expensive.
Styling services like Trunk Club and StitchFix that advertise themselves as “free?” Yeah, they make money by selling you only the products they carry, always at full price.
The result? Nothing’s ever on sale AND you wind up looking like every other guy who uses the service.
So much for personalized personal shopping.
Style Girlfriend offers personal shopping for guys in a way that’s all online, all for a flat fee.
We don’t carry any inventory, meaning we’re able to search every brand and product the internet has to offer—including products on sale or even clearance.
There’s a good chance you’ll wind up saving money (or at least breaking even!) by working with Style Girlfriend, AND you’ll walk away with a wardrobe that looks and feels much more personal to your budget, body type, and personal style.
Bottom line?
We don’t carry clothes, and we don’t sell them to you. Instead, our team acts as your own (digital) personal shopper, pulling products from all over the internet and suggesting ways you could incorporate them into your wardrobe if you decide to buy them for yourself.
This way, we’re able to offer way more variety than what those other shopping services can…and you wind up with a wardrobe that’s truly just for you.
See a sample plan:
The Team
RELATED: Read the Style Girlfriend Manifesto
Giving back
Style Girlfriend is proud to support an organization closely aligned with our mission of helping men look good and act right in today’s world. Career Gear provides professional clothing, mentoring, and life skills to help men in poverty become stronger contributors to their families and communities. Learn how you can get involved here.