The new standard in online personal shopping for guys, Style Girlfriend is the best way to update your wardrobe so you look and feel like a million bucks.

Get Started

We’ll find the clothes. All you have to do is buy them.

1. Tell Us What You Need
Looking to update your off-duty style? Want new work outfits for WFH? Share what you need in an easy-to-fill-out questionnaire.
2. Talk Face To (Virtual) Face
Next, you'll be paired with a member of the Style Girlfriend team for a video chat about your personal style, wardrobe budget, and body type.
3. Shop Your Plan
You'll then receive a personalized shopping list curated just for you, with outfit ideas and styling tips. All you have to do is decide what to buy from it.

Why trust Team SG with your style?

We shop the entire internet to find the best items just for you. Build a unique, stylish wardrobe that feels like you, not anybody else.
Unlike other stylists who work on commission, we’ll never push you to buy clothes that you don’t want or need.
We've been sharing men's style advice for years. Put that wisdom to work for you — with a personalized plan that fits your budget, body type, and (duh) style.
Never be surprised by another delivery you don’t like, or have to coordinate annoying returns. You choose what you buy from your shopping plan.
Meet Your Personal Shoppers
Taylor has been writing and styling for Style Girlfriend for over three years. Based in NYC, Taylor loves statement jackets, white sneakers, and stripes.
Gabi hails from Philadelphia and now lives in San Francisco. She loves helping guys discover new brands and is unabashedly Team “Pop of Color” for your wardrobe.
Allie lives in Nashville (y’all). After almost a decade in menswear, she believes in cuffing jeans, going bold with your blazers, and making the time to discover your personal style.


“After the initial shock of so much change, I felt much more comfortable. I recently tried on an old work outfit and didn’t feel right wearing it anymore. It felt stodgy.”

Ian, 44
“I've had a noticeable lack of confidence my entire life when it comes to my physical appearance. That's gone now, and the final piece to that puzzle was learning that I could, in fact, dress well enough to make myself stand out.”

Samuel, 35
“When I received my shopping plan, I was floored by how much it met my needs. I donated almost my entire closet and bought everything recommended for me.”

Bill, 32



You'll be taken to the checkout screen to submit payment. After that, you'll receive an email from Team SG about setting up a video chat with your Style Girlfriend personal shopper.
We hear from a lot of guys who have soured on styling services that advertise themselves as “free.” Why? Because their stylists sell you a bunch of full-price products you don’t even want or need, just so they can make their commission goals.

The result? Guys end up spending a ton, just to wind up looking like every other guy who uses the service. So much for personalized personal shopping.  

Also… We don't like how these services talk down to guys! As if you’re totally lost when it comes to clothes, or that style is somehow un-manly to care about. We’re so tired of these outdated narratives, aren’t you?  

Because you probably have great style...or at least, you’re on your way to great style! What you don’t have is time to search high and low for every single thing you want and need for your wardrobe. That’s why it’s a huge help for someone take your vision and run with it. Let someone else do the shopping leg work for you.  

Look, paying for a trainer doesn’t mean you’re helpless at the gym, and buying Blue Apron doesn’t mean you’re a terrible cook. It means you know that outsourcing some of the hard work can help you get the results you want way, way faster.
Two long-time members of Team SG, Taylor and Gabi, are heading up our shopping service. They’ve been writing and styling for years, and they can take your needs and turn them into a wardrobe that perfectly suits you, no matter your personals style.
You will talk to your shopper over video chat after filling out a questionnaire about your wardrobe needs. From there, you can email your shopper with questions about your plan. Wardrobe Reboot clients will also receive a follow-up video chat to discuss purchases and talk through styling.
We ask that you book your video chat session within 2-4 weeks of purchasing.
About two weeks, once you book your session. After you fill your shopper in on style preferences and wardrobe considerations, she’ll take about 3-4 days to get back to you with your shopping plan. Ask any questions about it then get to shopping!
Absolutely. We work with guys shopping at all different price points. Our goal is to help you achieve the wardrobe that makes you look and feel your best…not break your budget.
YES! We understand that every guy is different, and we’ve learned plenty about the best clothes for different body types (and budgets!) over the years. With this new service, we’re putting that knowledge to work for you. Meaning? You can expect truly personalized support.
You’ll have 5-7 days to follow up with your shopper with questions to make sure we’ve found you exactly what you want and need.
Hmm, do you need to pay for Blue Apron instead of going to the grocery store, figuring out what a leek looks like, buying a bunch of spices I’ll never use again, lug everything home, and then cook it? No. But for a lot of people, the convenience is worth the price.
You can inquire about in-person sessions in NYC by emailing us at [email protected]