holiday gift guides

The Under $100 Gift Guide for Him

Kick your wish list into high gear

By Style Girlfriend | Last Updated: Nov 17 2020

During uncertain times, it’s good to go back to the basics. That’s why this year, we went heavy on feel-good fashion in our annual gift guides, like this list of the best gifts under $100 for him (you!). 

There’ll be plenty of time for Dopp kits perfect for traveling, and evening wear worthy of a big night out. This holiday season, you’ll find stylish picks here on Style Girlfriend that will have you (and your loved ones) looking and feeling like a million bucks. 

Think: cozy loungewear, stylish self-care, and lots of layers. Yes, there are clogs, too. 

Whether you’re an OG part of the SG community, or new around here (welcome!), get ready to knock out your wish list and your shopping list.

Shop the best gifts under $100 for him:

For a few years now, my sister has executed a family gift exchange using a frustratingly low-fi site called Elfster (huge white space in the market for a seamless Secret Santa solution for all you entrepreneurs out there). On Christmas morning, everyone gets exactly what they wanted…so long as what they wanted is $100 or less and they remembered to send out their wish list.

Whether you’re looking for ideas of what to give fathers, brothers, or best friends—or just need ideas on what to ask for yourself—we’ve done the heavy lifting for you.

Old Navy shawl collar cardigan, $70

Why it’s a great gift: This cozy cardigan is soft but structured, comfortable yet appropriate for..pretty much anything you’ll be doing this winter.


Madewell corduroy shirt, $98

Why it’s a great gift: If you’re a regular here, then you’re no stranger to Team SG’s love of men in corduroy.

This cornucopia-looking corduroy shirt from Madewell fits that bill perfectly.


Abercrombie & Fitch flannel shirt jacket, $79

Why it’s a great gift: If a layer of corduroy between your skin and the cold winter weather isn’t enough, consider a shirt jacket to add on top!

This flannel style from A&F offers up a slim(ish) fit, so you won’t feel like you’re cosplaying Paul Bunyon in it.


Alex Mill cashmere beanie, $95

Why it’s a great gift: Is $95 a lot for a beanie? Sure, but when it’s made from cashmere. Cashmere, people!

It’s luxe enough to…well, put it on your wish list and hope someone ponies up for it.


Birkenstock EVA Arizona sandals, $45

Why it’s a great gift: Birkenstocks, from clogs to sandals, are cool again.

I won’t make it weird if you won’t. Wear them with camp socks to keep your toes warm all winter long.


Gap shirt jacket, $98

Why it’s a great gift: What’s that? Another shirt jacket? This one sherpa-lined in a cheery fire engine red?!

Okay, yep, you’ve got us. Shackets for everyone!


Felix Gray blue light-blocking glasses, $95

Why it’s a great gift: I’ve been wearing Felix Gray blue-light blocking glasses for a couple years now and love them.

To be honest, it feels a little like taking probiotics. You can’t really tell when they’re working—only when they’re not.

But! I get compliments on them constantly, and even if it’s a placebo effect, I rarely get screen time-induced headaches anymore. Sounds like a holiday miracle to me.


Naadam cashmere sweater, $75

Why it’s a great gift: Are you sick of Team SG droning on about cozy cardigans and turtlenecks yet this cold weather season?

Well, too bad.

Because it’s already cold, and the promise of pulling on a super-soft sweater is sometimes all that gets us out of bed.

Le Specs Bandwagon sunglasses, $69

Why it’s a great gift: Stop squinting, in style.


L.L. Bean fleece, $89

Why it’s a great gift: A fleece pullover remains one of the all-time best gifts under 100 bucks for men.

Whether you’re in high school or getting ready to welcome grandchildren, men of every age can pull off this casual winter layer.

Entireworld loopback sweatshirt ($88), sweatpants ($88)

Why it’s a great gift: The best gifts under $100 for him sometimes come in the form of two great presents that go together, which separately ring up under the hundred bucks ceiling.

The loopback sweatshirt and sweatpants from cool-kid brand Entireworld belong to this category.

Buy one. Buy both. Your call.

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