“Where did you get that?” is one of my favorite questions to receive. It means I’m doing something right in terms of finding interesting pieces to set my wardrobe apart.
Thankfully, I am incapable of gatekeeping, and will often tell you not only where I got it, but also share a discount code to get 15% off (psst, join SG’s Friends with Benefits community for this kind of insider info on our Discord!).
If you want to be on the receiving end of the “Where did you get that?” question, consider adding some new brands to your wardrobe!
While committing to tried-and-true staples is a good way to ground your style, branching out and exploring new-to-you labels helps you push your fashion boundaries. You’ll keep your look fresh, and prevent the dreaded wardrobe rut.
Below, check out 5 cool men’s brands to know — and wear! — right now.
- Manastash: For High-Quality Graphic T-Shirts & Sweatshirts
- Wellen: For Fun-to-Wear Performance Styles
- 3sixteen: For Essentials with Attention to Detail
- Rhythm: For Dipping Your Toe into New Trends
- Wills: For Straddling the Line of Formal and Relaxed
Don’t worry, these aren’t crazy-expensive, too cool for school brands. Everything in this list is affordable (given the quality) and ready to mix in with the wardrobe you already have.
Even better? They’re all available on Huckberry.
Manastash: For High-Quality Graphic T-Shirts & Sweatshirts
I first encountered this brand in its origin city, Seattle, and I can speak from personal experience when I say the tees are soooo worth it. I have a long-sleeve from a limited-run Twin Peaks collection they did, and it is an absolute treasure in my wardrobe.
Now based in Tokyo — which has some of the highest standards in clothing — the brand uses a thick, sturdy cotton that holds its shape wear after wear. Plus, their graphics are cool and fun and never cringe.
Manastash
Be Prepared Sweatshirt
Graphics on both sides? Yes. Interesting color combo? That’s right. And the back includes an actually helpful packing list!
Manastash
Fishing Club T-Shirt
I love to let a graphic tee do the talking for me. If you love fishing and 100% cotton, this tee will make you friends instantly.
Wellen: For Fun-to-Wear Performance Styles
Love the benefits of tech fabrics but hate the generally drab vibes? Enter Wellen. Based in Austin, this brand certainly knows how to navigate heat, making it a perfect choice for anyone who wants to look and feel cool.
From sun protection to moisture-wicking, their fabrics deliver more benefits than you knew you needed in fun prints and bright colors to boot!
Wellen
Airweave Performance Shirt
Sweaty? Not in this shirt! You also won’t be stinky, wrinkly, or have your hands full with this antimicrobial, moisture-wicking, stash-pocket-having number.
Wellen
Sevens Sports Shorts
These shorts may look like your average pair, but you can comfortably wear them to happy hour or on a run with no worry of your phone, wallet, and keys falling out.
3sixteen: For Essentials with Attention to Detail
You know when you get your hair trimmed and people are like “You look different…in a good way!…but I can’t place exactly why”?
Well, 3sixteen gives you the chance to rack up just that type of compliment.
Because the beauty of 3sixteen’s pieces is all in the details. The visible warp and weft, the classic button loop, the angle of the pockets.
These thoughtful finishing touches massage the subconscious and distinguish you as effortlessly stylish and will set you apart, even if folks can’t quite put their finger on why.
3sixteen
Camp Shirt
This shirt is for the real observers. When you see the fabric zoomed images of this linen-cotton shirt, you might start salivating. Throw it over every tee and jeans outfit and make it your signature.
3sixteen
Classic Straight Selvedge Jeans
Yes, stretch denim is so0o comfortable but it will never look as cool as selvedge—sorry! Get these, break them in, and enjoy the fruits of your style labor.
Rhythm: For Dipping Your Toe into New Trends
Rhythm is a surfer-designed label with a majorly cool 70s look. They have camp collar shirts. They’ve got terry cloth. They have cord shorts.
What they don’t have? Crazy high prices for their stuff.
The affordable pieces make trying a new-to-you trend feel doable, so you can dip your toe in the trend waters without (too much) agonizing.
Rhythm
Vintage Terry Polo
100% cotton, with a collar, and under $60 is already pretty exceptional, but this is also terry cloth, which means you don’t need to bring a towel with you to the pool.
Rhythm
Combat Shorts
My blatant love for cargo shorts that break the mold of early 2000s frat guy has been mentioned many times before, and this white pair that are so perfectly crisp and boxy get a big mwah from me.
Wills: For Straddling the Line of Formal and Relaxed
Lots of guys have their first “million bucks” moment in a suit, but if you’re not in a finance job or getting married anytime soon, you might not have reason to go shopping for one.
That’s where Wills comes in.
The brand’s elevated everyday pieces, from smart suiting to tailored separates, all look good and are easy to care for. No trying-too-hard performance wear. No high-maintenance fabrics. Just timeless pieces with modern upgrades.
Meaning? While you can totally wear their suits at a wedding or formal workplace, you can also pull them off with a t-shirt and sneakers. Helping you rebrand as a guy who casually wears a suit to meet your friends for lunch or at the bar and make them all feel like total schlubs (in a nice way, of course).
Wills
Cotton Cashmere Goleta Polo
Don’t you just want to rub your face in this?! A knit polo with a Johnny collar and a subtle texture is really perfect for most office dress codes and pretty much any date night. Wear with wild abandon and collect the compliments!
Wills
Rosedale Linen Trousers
The style power I believe this brown linen suit holds is high. Sure, you can of course wear it to all your outdoor summer weddings, but I do think the fabric and color really lend themselves to casual suit enjoyers.
What brands have you been shopping lately? Share your favorites and discover what everyone else is wearing on our exclusive Discord channel.
Sponsored by Huckberry, but all of the opinions within are those of the Style Girlfriend editorial board. Thanks for supporting the brands that support SG!
