This Men's Skincare Founder Favors Joggers and Luxe Sneakers in Lockdown

At-home in ATX

By Style Girlfriend | Last Updated: Mar 1 2021

Ben Smith started men’s skincare brand Disco in 2019. We love the face cleanser stick (which you can now shop at Nordstrom!), with its clean ingredients and eucalyptus scent.

Like recent “Real Guys, Real Style” profile subject Eric Bandholz of Beardbrand, Smith is also an Austin, Texas-based entrepreneur helping guys look and feel their best.

Must be something in the water down there!

While Bandholz’s daily uniform veers towards black denim and henleys, Smith reaches for joggers and designer sneakers for his WFH-wear.

Which we love! ATX is known for bucking trends in a traditional state, and it’s fun to see its residents put the personal in personal style.

Below, check out a week in style from the skincare founder’s wardrobe:

Monday

“Kept it casual for a day full of Zoom calls and one coffee meeting. I love John Elliott’s shirts – they feel incredibly light.”

KEY PIECES

sneakers: Golden Goose
pants: Ksubi
t-shirt: John Elliott

Tuesday

“Sometimes you just have to wear wild shirts. I have a collection of maybe twenty or more viscose / Hawaiian style shirts that I throw into my rotation fairly regularly. This one is a panther.”

KEY PIECES

sneakers: Common Projects
jeans: Ksubi
shirt: MSGM

“Had a dinner-date planned after work, so dressed up a tad more than usual. The Ksubi jeans I’m wearing are the best-fitting jeans I’ve found that also fit my fairly small waist, but more athletic legs. They are super stretchy and comfortable.

I also have a penchant for Son of A Tailor t-shirts. They make bespoke, made-to-measure t-shirts for super affordable prices.”

KEY PIECES