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Grooming

The Guy’s Grooming Guide For Your 20s

Learn the basics to looking your best
men's grooming guide for your 20s

by Megan Collins Updated: March 8, 2025

Products are curated by Style Girlfriend editors. Purchases through our links may earn us an affiliate commission.

Want to know how to look your best at every age? We’ve got a grooming guide for your 20s, and also guides for your 30s, 40’s and 50’s.

Congrats — you’re officially a full-fledged adult ready to strike a path in the real world!

Now’s the time to land the job, develop healthy drinking habits, figure out what you like wearing that isn’t sweatpants. You know, all the grown-up stuff.

But before you go out and carpe all the diem, there could be some lingering teenage habits in the health and hygiene department holding you back.

So it’s a great time to get your hair and skincare routine on lock. We’ve rounded up affordable products you can incorporate into your daily routine ASAP.

Below, check out the men’s grooming guide for your 20s:

tom holland in a green shirt and tan pants. text on-screen reads: guys' grooming guide for your twenties

1. Always Use (Sun) Protection

CeraVe Facial Moisturizer SPF 30, $15

Please please please! Get into the habit now of applying moisturizer with sunscreen every single day.

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Using sunscreen is important at every age, but especially for younger guys, who are more active outdoors.

Because you’re young, you probably think you’re invincible, too, but guys are about twice as likely to suffer from melanoma than women, so it pays to watch out for your hide. On a daily basis, look for a moisturizer with at least SPF 15. More is better, but can start feeling greasy.

Download the TOTALLY FREE skincare guide from Style Girlfriend

If you know you’re going to be outside for a while, apply sunscreen all over, not just to your face. Do it twenty minutes before you head out, and reapply every two hours — or more often if you’re working up a sweat during a Top Gun-style volleyball match.

2. Master a proper shave

bevel razor

Bevel Shave System safety razor, $50

You’ve got this. Really.

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Not everyone gets a shaving tutorial from dear ol’ dad — and even if you did, he might not be a total pro at it.

So here’s what you need to know:

It’s best to shave right after a shower, when your beard hair is softer, and after washing your face with a good scrub. This practice washes away dead skin and lifts your hair — two ways to avoid razor bumps down the line.

If your skin’s more sensitive, slap on a pre-shave oil to help the razor glide smoothly. Then lather up with either cream or gel and get to work.

Also? Picking the right razor depends on your skin type.

Not too sensitive? Reach for a multi-blade Mach3 or something simple and stylish from a newer to the men’s grooming scene brand like Harry’s.

Prone to ingrown hairs? Try a safety razor (like the one from Bevel, above), but get in some practice first.

Pro tip: Always shave with the grain of your beard (if it feels like you’re pushing against the bristles, that’d be against the grain) and finish off with a good aftershave.

Skip the stinging alcohol-based stuff and opt for something with witch hazel instead — it’ll still disinfect your skin and tighten the pores, but won’t dry out your mug.

3. Make skincare a daily habit

The Ordinary Hyaluronic Acid 2% + B5 serum

The Ordinary hyalyronic acid, $10

Apply a few drops to your hands and rub into face after washing in the morning and evening.

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Every guys knows they should wash and moisturize their face, but in practice? Well, this step often ends up somewhere just ahead of flossing in terms of grooming priorities. As in, sometimes it happens…sometimes it doesn’t.

Focus on making it a habit now and your skin will thank you decades down the line.

Dudes usually have oilier skin than women, especially in their twenties, so look for oil-fighting cleansers (to keep dirt and sebum off your face) and oil-free moisturizers (to seal in moisture and prevent wrinkles in the future).

An exfoliating scrub, which will really blast away at dead skin cells and leave you looking way more refreshed, is a good idea too, but limit that to about three times a week — you want to look polished, not raw.

If all that sounds like too much, at least keep a pack of good face wipes next to your bed. 

Ursa Major makes a great face wipe that comes in individual packages and smells like the woods in October. They’re a lifesaver if you’re too tired, or lazy, or drunk to make your way to the bathroom sink before falling asleep.

4. Spot check problem areas

Mighty Patch pimple patches, $14

Everyone’s using ’em. We promise.

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Unlike growing pains and a squeaky voice, acne is one teenage plague that could carry into your 20s. Sticking to the cleansing regimen mentioned above will definitely help, but don’t be afraid to bring in some reinforcements.

First, know that this is one situation where acids are your friend. Products with salicylic acid are great for reducing oiliness and killing bacteria (the cause of pimples in the first place), while anything including glycolic acid goes a long way to repair skin and reduce acne scarring.

Want to stick to the drugstore aisle? Brands like Clean & Clear, Neutrogena and Clearasil all make affordable face washes targeted to fight blackheads — acne’s ugly little brother.

Ready to upgrade your grooming game? Check out products from Kiehl’s, Jack Black, and The Ordinary.

5. Upgrade your scent

Windows Down fragrance from Henry Rose

Henry Rose “Windows Down” eau de parfum, $35-120

A great year-round scent for guys.

Shop at Nordstrom

Another milestone of manhood? Putting down the overpowering body spray and upgrading to an adult fragrance. This is a bit more complicated that just finding a scent strip you like in a magazine, though.

First let’s get a couple terms down.

Eau de cologne is generally the lightest type of fragrance, at about 5% concentration, followed by eau de toilette (closer to 10%) and finally eau de parfum, which can go up to 20%.

In short — true cologne isn’t going to last super long. Eau de parfum is best saved for a special occasion; and eau de toilette should be your daily go-to.

Then comes the fun part: trying the stuff out.

There are a bunch of fragrance families out there: citrus, woody, green (like crushed leaves), floral, and fougere (kind of mossy and earthy) are the big categories.

Make sure you physically visit the cologne counter and pick up some samples to try — you won’t know how you like it until it hits your skin, and it helps to know whether a fragrance lasts all day or evaporates after a couple hours.

The last (and most important) step is in the application. No one wants to be the guy who’s stinking up the elevator, so always practice moderation. A spray on your wrist and neck should be plenty, though some perfumers like to apply it to their jacket liner (or even their hair!) for something longer lasting.

6. Play defense on hair loss

hims Topical Finasteride & Minoxidil Spray

Hims topical finasteride & minoxidil

Start now, thank yourself later

Shop on hims

If you’re one of the literal millions of men struggling with hair loss, consider getting yourself a prescription medication for a hair loss treatment like finasteride or topical finasteride now.

It absolutely sucks that there is such a stigma around this topic. We think every guy should do what he needs to do to look and feel his best!

If that means taking a product that’s FDA-approved and clinically proven to stop hair loss, keep the hair you still have and, in some cases, grow hair back? We don’t see the problem.


More guys’ grooming resources from SG HQ

How to Make Long Hair Look Good

The Fragrances Women Love to Smell on Men

How to Use Self Tanner Without Looking Like a Jersey Shore Bro

You Deserve a Really Good Shampoo

Megan Collins

I started Style Girlfriend to help guys look, feel, and act their best.

More articles by Megan Collins

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