The Argument for Investing in a Professional Hair Dryer
Hey guys, let’s talk grooming. Specifically, the tools you’re using to get your hair in handsome man shape. I told you about my Mother’s Day plans, and splurging on a new professional hair dryer for my mama. But she didn’t give me the idea. A man I know with an impressive pompadour recently had an “aha” moment when he upgraded his crappy $20 blow dryer from Target to a salon-grade number scored at beauty supply store Ricky’s NYC.
He couldn’t believe the change it made in his morning routine.
“It takes me literally half the time to get ready now,” he told me. “I used to put in some product, blow dry. Put in more product, blow dry. It took forever.”
Beyond the speedier dry time, he also found that using his roommate’s drugstore pomade (after running out of his own nicer stuff), held his style strong all day. When resorting to it in the past, his hair usually fell flat by lunchtime.
He had to admit the difference could only be attributed to the hair dryer.
While many men are comfortable with investing in their wardrobe, they may still be hesitant to splurge on their grooming routine. A $1,000 suit? Ring it up. But a $100+ hair dryer? What do I need that for?
For some, the blame in a less-than-stellar hairstyle lies in not using a hair dryer at all. “Most men vigorously towel dry their hair,” says Robert McMillen, head barber at The Blind Barber, “which can potentially lead to damage and splitting given the hair is in its most vulnerable state when wet.”
A better plan? “Pat dry your hair after getting out of the shower, then set your dryer to a low heat and guide it along your hair for your desired style.”
For those with blow dryers – albeit cheap ones – already in their bathroom arsenal, why splurge on a high-end model? One word: power. A quality dryer will dry your hair in less time, meaning less heat damage to your hair.
Alli Webb, founder of The Drybar, a blow-dry-only salon that’s quite literally sweeping the nation, agrees. “A professional dryer can make a huge impact on your hair—it will do the job quicker, add shine and cut down on frizz, all of which are important for women and men.”
“There have also been huge technological advances in the past few years, such as the use of Nanolonic minerals and negative ions (the first of which hydrates your hair, the second naturally cleanses and freshens it).” Meaning? The quality gap between your hair dryer at home and the ones stylists use is as wide as our current president’s combover.
Still can’t bring yourself to blow your budget on this grooming tool? Webb suggests, “If you feel silly buying a high-quality blow dryer, you can always get one for your wife and girlfriend, and you could just happen to use it…” Score thoughtful partner points, and a perfect part? Sounds good to us.
The 3 professional hair dryers that earned a thumbs-up from our experts:
WHAT PRODUCTS ARE IN YOUR DAILY ROUTINE? ANY SPLURGES?