JOIN THE 'FRIENDS WITH BENEFITS' COMMUNITY →

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Style Girlfriend

Style Girlfriend

Helping guys look, feel, and act their best

Search
  • Women
  • Style
  • Grooming
  • Shopping
  • About
    • Meet Megan
    • Community
    • Contact
  • Friends With Benefits
  • Search
Life

Ready For A Personal Rebrand? Go For It.

Is it time to update your operating system?
personal rebrand

by Megan Collins Updated: August 28, 2024

Products are curated by Style Girlfriend editors. Purchases through our links may earn us an affiliate commission.

This week Elon Musk announced he’s rebranding Twitter. The Tesla and Space X founder has renamed the messaging platform he purchased for $44 billion last year…X.

No, that’s not placeholder copy that I forgot to replace with the real name before hitting publish. It’s really called X now, and it seems the rebrand wasn’t the result of an intensive, agency-led initiative that took months and tapped experts in creative strategy and corporate branding.

Nope, Musk crowdsourced the logo from a follower’s tweet (xweet?).

Look, say what you want about Musk—I certainly have—but there’s a lesson here:

If you’re ready for a personal rebrand, no one’s stopping you.

In Musk’s case, there may have been plenty of people who wanted to stop him, or at least slow his roll on such a massive change. But in your own life? If you want to make a change, you can just…do it.

Swap your typical off-duty gear of golf shirts and knee-grazing shorts for knit polos and a 5″ inseam on the bottom. Throw out everything in your closet and start fresh if you want to.

And don’t stop there. Snag a prescription for hair loss treatment online, or try jawline filler for men to finally do something about a weak chin that’s made you insecure for years.

Nothing’s sacred. At this point all Twitter—whoops, I mean X—has left from its early days is its iconic bird logo and distinct shade of cyan blue. And Musk is getting rid of both!

If that’s a smart business decision is something only time will tell (spoiler: I doubt it), but the great news is…that’s business. If you want to start going by Tom after years of people calling you Tommy, you don’t have to run that by a board, or get dragged in the press for your pivot.

You can just say, “Hey, I’m actually going by Tom now, thanks.”

And you certainly won’t get the police showing up telling you that you don’t have the proper permits for such a change, as Musk and co. recently did:

i’m sorry i can’t think of a joke funnier than twitter failing to get the necessary permits to change their building signage and the police shutting it down just in time for “er” to remain pic.twitter.com/2tzrBNK97K

— parker lyons (@tweetsbyparker) July 24, 2023

The even better news? If anyone were to write a story about your new wardrobe, or refreshed dating profile, or refreshed face, it would probably be a lot nicer than the coverage Musk is getting right now.

Because a personal rebrand—so long as you’re not hurting anyone or going bankrupt in the process—is usually a good thing.

Hell, we’re talking about the Twitter rebrand, but Musk himself has been through a few personal rebrands of his own over the years. I mean, he used to look like this:

Elon Musk personal rebrand
image: disconnect.blog

The tl;dr? You are allowed to outgrow what’s no longer working for you. It’s okay to want to look different, act different, be different than who you were yesterday.

A personal rebrand—however big or small—shows personal growth. A commitment to self-improvement. The capacity for change.

So whatever your own personal X is, go after it unapologetically today. And if the press comes calling? Send them our way. We’ve got your back.

Megan Collins

I started Style Girlfriend to help guys look, feel, and act their best.

More articles by Megan Collins

Twitter Instagram

Primary Sidebar

The Latest

feature on men's white pants

Swap Your Shorts for These Stylish Summer Pants

8 Summer Beach Essentials For Guys

view of the beach at sunset from a car window

The 8 Travel Essentials Every Stylish Guy Needs

stylish men wearing red, white, and blue outfits appropriate for 4th of july

4 Subtly Stylish Men’s 4th of July Outfits

Trending Now

  • stylish men wearing red, white, and blue outfits appropriate for 4th of july4 Subtly Stylish Men’s 4th of July Outfits
  • feature image for a men's style guide on what jeans to wear with sneakersSneakers To Wear With Jeans: The Ultimate Men’s Style Guide
  • side by side images of men dressed in classically elegant "Italian summer" styleThe Guy’s Guide to Effortless Italian Summer Vacation Style
  • feature image for a story on men's sporty styleMeet Your Men’s Sporty Style Summer Uniform
  • feature image for an article on style for men over fifty, close-up image of an older male model getting touched up at a photo shootStyle for Men Over 50: 7 Tips to Know Before You Shop
  • stylish man wearing a blue oxford shirt with red shorts and two-tone loafersYes, You Should Wear Loafers with Shorts This Summer
Style Girlfriend
  • Instagram
  • TikTok
  • Twitter / X
  • Pinterest
  • RSS Feed

Connect

  • newsletter
  • careers
  • contact
  • advertise

More From SG

  • Friends With Benefits
  • shop our picks
  • read the blog
  • about us

Style Girlfriend may earn commission from products that are purchased through our site.

© 2025 · Style Girlfriend · Terms · Privacy · Accessibility