By Megan Collins | Last Updated: Mar 13 2018
Insert obnoxious air horn sound effect, bring out the dancers, and fire up the t-shirt cannons because it’s time once again for Style Girlfriend’s annual Men’s Style Madness!
That’s right, The slightly smaller than the considerably bigger dance kick off this week on SG! Not sure you’re ready, but like we said, the dancers and cannons are already here, so you might as well get excited.
Below, we break down SG Men’s Style Madness 2018:
THE BRACKET
THE RULES
This being our fourth-annual (!!!) SG Madness tourney, you probably know the rules, but let me remind you of them anyway.
We retire past winners, so Daniel Craig (winner: 2015), Deadpool‘s Ryan Reynolds (winner: 2016), and Jeff Goldblum (winner: 2017) are out of contention.
If you notice any style stars you stan for missing from the group, there could be a couple culprits:
1) You’ve gotta be “out there” to be in SG Madness. Meaning? We can’t put you in contention for the title if you weren’t photographed enough in the past twelve months for us to rustle up some good pictures of you from the interwebs. So if your favorite well-dressed celeb isn’t in the bracket above, that might be why (see: Malek, Rami).
2) There are a few celebs who are absolutely revered for their style….on other websites. Not ours. If our team isn’t turned on by someone’s LEWK (ahem, looking at you Shia), we’re not including them. We’ve never said this is a democracy…
…And 3) we decided that anyone accused of sexual harassment this year was automatically disqualified. Sorry not sorry.
SEEDING
In each region—Kennedy, Bond, Basquiat, and McQueen—you’ll see actors, musicians, politicians, and celebs who we can’t quite explain why they’re famous but dress stylish as all get out. Folks are then randomly organized into brackets, and from there, we ranked contenders according to their Instagram following. Those not on the ‘Gram were ranked in descending order from there.
That’s why someone like Kanye West got such a low seed (he deleted his Instagram account…again), and a sort of rando like Joel Edgerton got a #1 seed. So many Edgeheads! Who knew?
THE VOTING
This is a single-elimination tournament voted on by you, the Style Girlfriend readers. Think Elba deserves this year’s top spot? You gotta vote. Want to see Justin Trudeau and his snazzy socks go all the way? Vote, then tell everyone in the comments why they should vote for your favorite, too.
PLAYING FAVORITES
We decided to make things a little more interesting at SG HQ this year by drafting our favorites. Gabi’s got Ryan Gosling (“It’s his year!”), while Taylor went all in on Armie Hammer. My money’s on Michael B. Jordan.
Expect us to make strong arguments for our respective favorites. There may be money involved.