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Scent

Life is complicated. Finding a signature scent doesn't need to be.

Popular Now

  • best men's summer fragrances 202520 of the Best Men’s Summer Fragrances Women Will Love Smelling On You
  • roundup of best men's cold weather colognesThe Best Cold Weather Cologne Picks for Guys
  • Women’s Favorite Colognes for Men
  • three men's colognes set against a fall-colored backgroundThe Best Fall Colognes Women Want To Smell On You

The Latest

best men's summer fragrances 2025

20 of the Best Men’s Summer Fragrances Women Will Love Smelling On You

Smell like you're on vacation all season long

In this guide, the best men's summer fragrances for 2025... More than any other season, summer really is a feeling, isn’t it? Freshly mowed grass between your

best spring fragrances for men

The 6 Best Spring Fragrances for Men

A new season is the perfect time to try a new scent

Check out this guide to the best spring fragrances for men, curated by Style Girlfriend... I love the rituals of welcoming spring. Cracking the windows in

Women’s Favorite Colognes for Men

Make her miss your scent

Here's a hard truth: Women will always associate a man with his fragrance. So why not make yours a good one? Maybe you'll get married and she'll sniff the

several fragrance bottles arranged in an abstract pattern for an article on finding a men's signature scent

9 Fragrances That Could Be Your Signature Scent

Find yours

I like to say that it's a rite of passage for a man to have 1) a signature scent and 2) a signature drink (or mocktail!).  Both feel like distinct

roundup of best men's cold weather colognes

The Best Cold Weather Cologne Picks for Guys

Shake up your winter routine with a new scent

There’s a point in midwinter when the biting cold has lost its novelty and the grey skies start to make you feel a bit grey inside. Seasonal Affective Disorder

sharing a toothbrush with your partner

The Case For Sharing a Scent With Your Significant Other

You share a toothbrush (sometimes), why not a fragrance?

I want to let you in on a little secret: scent is one of the most powerful tools in our relationship arsenal. And it goes underused way too often, IMO!

three men's colognes set against a fall-colored background

The Best Fall Colognes Women Want To Smell On You

Warm and masculine, just like you (we're guessing)

This time of year, I want a man to smell like the olfactory equivalent of an impossibly thick Scottish cashmere sweater. Warm, elegant, cozy, expensive.

phlur, phlur fragrance, scent test, cologne, fragrance, summer scent, cologne shopping, men's grooming, men's scent, we tried it

The Scent Test: PHLUR Fragrance

Put down the department store paper strips

As a New Yorker, I get a lot of things delivered: groceries, dry cleaning, and all the drugstore odds and ends I’m too embarrassed to buy in person. But I never

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